He emphasises that the data Meta collects is more valuable than the glasses themselves. The more details that can be extracted from the user’s everyday life, the more accurately advertising and services can be targeted at the person.
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“The first version of the creator economy was built around macro creators, brands working with 15 or 20 highly visible faces each month,” Tellez said. “That model hasn’t worked.” Citing a 2025 IAB report showing that creators still account for about 2% of ad spend, she added, “The issue isn’t belief in creators, it’s unlocking the high-scale model that works in a content-based algorithm.”
As of March 3, this offering from Anker has dropped to $429 from $799. That's a saving of $370 and its lowest price so far this year. This price is for the unit only, however there are various upgrade options that include chargers and solar panels.
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