Getting audiences to show up is hard. Getting them to stay is harder. Aggregators will keep winning on habit-forming UX and algorithmic discovery. For content creators, the mandate is clear: match this product competence, then lean into what aggregators cannot easily replicate — real-world experiences that give audiences something to gather around, not just something to watch. That’s where the revenue lives — and where the next great story gets funded.
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“I thought: ‘Oh, he’s going there—let’s do this,” said Cardenas of their first meeting.
Фото: Amir Cohen / Reuters